YCIFI Global Fashion Mentorship : Public Lecture by Tuty Cholid

by - 30.5.17


As we all known, Mrs. Tuty Cholid is one of Indoneisan senior designer who is already joining in fashion business since 80’s.

Seperti yang kita ketahui, ibu Tuty Cholid adalah salah satu senior designer yang telah malang melintang di bisnis fashion sejak era 80an.

She started her professional career as a fashion designer after won a fashion design contest and the prize was a scholarship of fashion school in Paris France. Althought she already took Midwife School and Interior Design School before, her passion of fashion delivered her until being a fashion designer like today.

Ibu Tuty Cholid mengawali karirnya sebagai fashion designer setelah memenangkan lomba rancang busana yang berhadiah sekolah fashion di Paris Prancis. Meski sebelumnya sudah sempat mengenyam pendidikan di sekolah kebidanan dan desain interior, passion-nya terhadap fashion-lah yang mengantarkannya menjadi seorang fashion designer seperti saat ini.

As an early fashion designer in Indonesia, she said that they (fashion designer) need a long process to make people aware into fashion. Because at that time fashion is a tertier need, a luxurious things for a few society.

Sebagai salah satu designer awal di Indonesia, Ibu Tuty Cholid menuturkan bahwa diperlukan proses yang cukup panjang untuk bisa membuat masyarakat ‘melek’ fashion. Maklum saja, pada masa itu fashion dinilai sebagai kebutuhan tertier, suatu kemewahan yang hanya bisa dinikmati oleh segelintir orang.

When in Paris, she learnt that there is a 2 work which is had a prospective economic value, it’s craft and business industries.

Saat di Paris, Ibu Tuty Cholid mempelajari bahwa dalam ada 2 jenis pekerjaan  yang bernilai ekonomi jika dikembangkan dengan baik, yaitu craft dan industri bisnis.

Fashion designer is a specializing profession on fashion area, covering every visual attribute which is attached on our body, it can be a clothes, a bags, a shoes or an acessories.

Fashion designer merupakan profesi yang mengkhususkan diri pada bidang fashion mencakup segala macam atribut visual yang melekat pada tubuh manusia, baik itu berupa pakaian, tas, sepatu atau aksesoris lainnya.

Whereas crafter is a specializing profession on craftmanship of borderless range (because it’s too much), it can be a sculpture, a pottery, a crochet, a metal worker,  a sketcher or even a sushi maker.

Sedangkan crafter merupakan profesi yang mengkhususkan diri pada bidang keahlian tertentu yang ruang lingkupnya tak berbatas (karena saking banyaknya), seperti sculpture (seni patung), pottery (seni tembikar), crochet (seni rajut), metal worker (seni logam), sketcher (seni gambar) atau bahkan sushi maker (seni mengolah makanan).

She decided to entering fashion business after looking Indonesian textile business had a big step on the world. Her hard work on fashion business is paid off by international business expansion.

Ibu Tuty Cholid memutuskan untuk terjun dalam bisnis fashion sebagai apresiasinya di tengah industri tekstil Indonesia yang sedang menggeliat. Berkat keuletannya, bisnis fashion-nya sudah merambah ke mancanegara.

It’s not easy to be a survivor in fashion business, there are so many competitor and the technology always update. One of the key to survive on fashion business is by holding on the concept and the good concept never based on the market only.

Untuk bisa bersaing di bisnis fashion diperlukan upaya untuk tetap bisa survive, salah satu cara yang paling ampuh adalah dengan menggodok konsep produk. Dan konsep produk yang baik tidak mesti berorientasi pada market semata.

Because the essence of fashion designer is being a craft conceptor also trend maker (creating the trend). Market shouldn’t lead fashion designer, because fashion designer should be the leader of the market. It’s like ... Where are we going next year?

Karena esensi fashion designer adalah sebagai craft conceptor yang menciptakan tren (trend maker), bukan market yang mengarahkan fashion designer, namun fashion designer yang mengarahkan market. Mau dibawa ke arah mana tren tahun depan? Semacam itu lah ...

In fashion business there is 4 range of work, it is boutique, haute couture, mass production and enterpreunership.

Dalam bisnis fashion terdapat 4 range yang bisa diolah, yaitu butik (boutique), adi busana (haute couture), pabrik industri (mass production) dan kewirausahaan.

As a fashion designer we always want our business gaining into the next level by expansion out of our concept range, but it would be nice if we thinking wisely which range we should expansion, at least it should be match with our concept and handled well. Remember ... don’t be a greedy.

Sebagai fashion designer jika memungkinkan tentu kita meningkatkan level dengan mengekspansi bisnis pada range di luar range asli, namun ada baiknya difikirkan terlebih dahulu range mana yang sekiranya akan sesuai dengan konsep produk kita dan mampu ditengani. Ingat ya ... jangan serakah.

And one things, never aftraid to compete with other countries because Indonesian is a black horse in fashoon industries better than China, Vietnam and Thailand. Indonesia supplied US fashion need among 68% (data of 2000s), so there is no reasonfor not to compete in fashion business.

Satu hal lagi, jangan pernah takut untuk bersaing dengan negara lain karena Indonesia merupakan pemain yang diperhitungkan dalam industri fashion melebihi China, Vietnam dan Thailand. Indonesia bahkan mensuplai kebutuhan fashion US sebesar 68% (data sekitar tahun 2000an), maka tidak ada alasan untuk tidak ikut bersaing dalam bisnis fashion ini.

Nowadays, people still have a hunch about fashion by expecting fashion is a glamourous things, the only things they didn’t expecting is fashion is about business.

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